Creating Content and Shoutout for your brand
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
content is king
Time is Money
Content is king because it helps you give your audience something they haven’t seen before. Providing them with the same old content that they can get with everyone else won’t serve to your benefit. Give them unique content and you will wow your audience. For this, you have to research and understand your audience.
In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. After almost 25 years, many digital marketing professionals still believe that content is still king, but is it really? Content in 2021 is still most certainly king, and will continue to well into 2022 AND BEYOND!
Stop Thinking, Start Connecting With Your Audiences
Content is the part of Digital Marketing that helps to promote the brands or products with the help of the internet and digital devices. Even Digital Marketers have accepted the fact that content plays an important role in business success.
how It works
Ideating
Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. And, depending on the goal of the piece of content, deciding the correct angle you should take on a specific topic can prove challenging.
Planning
The first step in planning your piece of content is to decide what form you want it to take. Some ideas will be stronger if they are represented visually, and could warrant an infographic or video. Other pieces of content may be best suited for plaintext. For those, a blog post, article, or eBook might be the best form..
Creating
If you’ve set up steps 1 and 2 effectively, you should have everything you need to create amazing content.
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