SMS Marketing

Creating content and Shoutout for your brand

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

Is SMS marketing effective?

Is SMS marketing legal?

Sending SMS online has become one of the most effective marketing platforms due to open rates of 98%, high conversion, and its ability to boost other channels.

Statistics show SMS open rates are as high as 98%, and that’s higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.

Stop Throwing Money Out the Window

SMS Marketing boasts greater immediacy and attention than other digital marketing methods: from open rates to delivery, SMS topples email, Facebook, and push notification. When compared to other advertising categories, according to Mobile Marketer, SMS Marketing can lead to higher engagement rates and enviable ROI.

SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages. These messages are limited to a max of 160 characters.

It is a small world after all. Globalization is that great process that started perhaps with Mr. Marco Polo, but has since regained its prestige after a short stint of protectionism following the great.

– Rodney Stone

how It works

SMS Marketing Best Practices

You might feel tempted to send out a bunch of text messages to your list of subscribers… But hold off.

Keep reading before clicking that send button.

You need to foster the relationship with your SMS advertising list. No one likes being overwhelmed with texts. No matter how loyal a customer is, if you annoy them with too many texts, you’ll lose them forever.

Planning

The first step in planning your piece of content is to decide what form you want it to take. Some ideas will be stronger if they are represented visually, and could warrant an infographic or video. Other pieces of content may be best suited for plaintext. For those, a blog post, article, or eBook might be the best form..

Creating

Ah, finally time to create your content. This part you’re already a pro at. Utilize the plans you’ve made and ideation you’ve done to produce a phenomenol finished product.

If you’ve set up steps 1 and 2 effectively, you should have everything you need to create amazing content.

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